Visual design is very important. In the words of the famous designer Dieter Rams:
Good design is making something intelligible and memorable great design is making something memorable and meaningful.
A good UI should always consider how users will perceive it - how intuitive it is - before being finalized for public release. The more intuitive the design of the interface, the more likely people are going to stay engaged with your product/service for longer periods of time.
A UI designer needs to have knowledge about user psychology so as to create an interface that is easy for people to understand and navigate. A UI designer also needs to be proficient in graphic design skills so as not to affect usability with bad aesthetics or impractical shapes/colors.
The Role of the UI Designer
Once the wireframes have been sent over, the UI designer may use images, vivid colors, and exciting typefaces to bring a feeling to it. A UI designer will create realistic designs in Sketch or Figma by utilizing tools like as Photoshop or Sketch.
There are numerous organizations where a designer may perform both UX and UI tasks, but there are also many designers who specialize in this area.
A user interface designer has typically studied art at university and has some experience in the field of visual design.
If the imagery is not appropriate for the style or does not match the content, a poor UI design may break or ruin a good wireframe.
A color on a button may improve the click-through rate for an action by up to 60%. Consider how much money you might save if you were able to double your clients by simply changing one hue!
When used properly, effective image selection may significantly enhance emotion and foster a sense of connection with your audience. They have the potential to improve your company or product tenfold. Design languages are becoming increasingly fashionable and constant UI is being recognized as important to customers' perceptions of the brand, particularly in big businesses.
What is a design language?
A design language is a shared set of standards that may be found on an internal website, where visual elements such as typefaces, icons, color palettes, and many more can be referred to by different designers in the business.
Many large enterprises with numerous products yet have considerably varied visual identities. Even the same website may differ dramatically from section to section. A UI design language is at the heart of providing uniformity to this confusion. This will not only benefit the company, but also customers who are unaware of it. They will be more comfortable when they see this visual consistency.
Most of the UI designers now have the freedom to focus on each last detail with a design language in place. Time is spent on issues that are crucial to clients, such as tiny design elements like animations, which can be added to enhance comprehension and provide a hint about anticipated behaviors. The whole experience has a level of accuracy that improves the client's overall satisfaction.
Accessibility in UI Design
The accessibility movement has focused a lot of attention on universal design and in particular, web development. UI design is also assisting a wide range of users. Millions of individuals are disabled and therefore require that the internet provide equal possibilities and access.
Using our expertise and understanding to improve existing digital assets, we may provide features such as larger fonts, accessible colors, and enabling high contrast modes to improve readability.
UX and UI must complement one another. They are two parts of a whole, the user-centered design method.
This is the foundation on which exceptional digital experience is built. You'll be certain to produce a fantastic product that puts the user at the heart of the user experience if you follow these instructions and complete each step along the way.